Apple’s iPods have changed the way people buy and listen to music.
From the start music has been deeply embedded in Apple’s DNA and year after year, the iPods have been held as the golden standard for digital music players.
“We sold over 350 iPods and we add millions and millions every quarter,” said Greg Joswiak, Senior Vice President of Apple Marketing.
Despite the popularity of iPods, today, more of us are ditiching standalone MP3 players for smartphones, tablets and even e-reader that offer the same functions.
But Apple hopes to bring some life back to this slowing market by introducing a new lineup of iPods with some much requested features.
For the first time, the iPod Touch comes in five colors and runs the A5 chip making the Touch faster than ever. Also new, the Touch now features a 4-inch retina display, a 5 megapixel, 1080P HD camera–great pictures and videos–and even Siri.
Another fun feature for the new Touch is the loop–a convenient wrist strap to add security while snapping pictures and having fun with your device.
Apple’s Nano is also getting a refresh. Apple’s most restless iPod now features a screen that’s twice as big at 2.5 inches. The new generation of Nanos take the title as the thinnest iPod ever made at six millimeters. And Apple also added a handy feature missing from previous models, bluetooth.
You can stream your music wirelessly to speakers like the jambox, wireless headphone and of course even your car all without ever having to plug it in.
The biggest change to the new iPods, however, is that the iPod Touch now starts at a hundred dollars more than before at $299.