GOA, INDIA – India is becoming a major player in the world’s economy. And you know what players need: a Playboy Club! Of course. The company with the iconic bunny will open its first club in Goa, one of India’s most exclusive resorts.
With 22,000 square feet, this club will cater to India’s high income clientele and will be accessible through a membership system only. That’s exactly what Gandhi had in mind, right?
The idea is to open 8 clubs this year, and a total of 120 during the next decade. It’s not going to be an easy ride, though. Indian society is pretty conservative and many politicians are already raising voices against the initiative. Managers say they will try not to offend Indian sensitivities or values. A difficult challenge if we take into account that Playboy magazine is forbidden in India. But these Playboy Clubs will be different, they say: no nudity, no waitresses wearing bunny-costumes, less seductiveness. What does that leave us with? Glamour.
While Playboy Clubs are closing in the U.S. one by one, the company is exploring new continents. It seems like Hugh Hefner is ready to scour the world in order to find his next child bride.