Helium shortage threatens Thanksgiving Day parade

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USA – It wouldn’t be Turkey Day without the Annual Macy’s Thanksgiving Day Parade. And this year there will be some “new kids” floating down the blocks of the Big Apple.

Hello Kitty, Elf on the Shelf and Papa Smurf will float alongside old favorites for more than two miles on Thanksgiving morning.

They’re lucky to be floating at all, thanks to the worldwide helium shortage.

Prices are higher than ever causing some balloons to stay grounded.

Those that are marching on with their parades are finding new alternatives to stay afloat, like filling balloons with cold air using a generator instead of helium.

Here in Houston parade organizers are left feeling deflated after being turned down by suppliers left and right.

They need around 22,000 pounds of helium to fill up the balloons for our 63rd Annual Holiday Parade.

Organizers say they still have high hopes and will do whatever it takes to fill up the festive balloons, even if it “sucks” the life outta them.