USA – Here’s one toy story without a happy ending. If current toy trends continue, Santa’s little helpers are the next ones to join the unemployment line.
According to toy industry analysts, after a rush of shoppers hit toy stores to stock up on stocking stuffers and what not, taking full advantage of holiday layaway programs, toy sales have taken a dip. Toy sales are down about 5-6% through the end of the third quarter.
Why is that a big deal?
If the decline continues in the fourth quarter, sales will shake out a decline of 3.5% for the whole year.
So, we know going to the mall to go toy shopping around the holidays can be daunting, but be brave parents. Spoil your kids this season.
It’s totally justifiable, because you’re helping the American economy and getting the toy industry back on its feet!