NEW ALBANY, OH – As if the half-naked dudes standing outside Abercrombie stores weren’t corny enough; the peeps at Abercrombie have banned the color black from its’ stores, saying it’s because they’re a “casual lifestyle brand” and that black should be left to formal attire like a tuxedo.
Abercrombie CEO Michael Jeffries is the guy, behind the guy and he hates black clothes so much that not only is he banning black clothes sold in his stores, he also frowns upon his corporate employees wearing the color around the office.
This is the same person who makes his flight crew on-board the company jet, wear Abercrombie jeans, polos and flip flops finished with a splash of the retailer’s cologne.
This guy is just full of great ideas?!
Abercrombie as a brand is perceived by some, to be quickly sliding downhill because of its struggle to stay current with the fashionable youth. Abercrombie is actually seen as a “takeover target” by insiders. Maybe Jeffries needs tone down the weird and get with it; skin will never be the new black.