Adidas Pulls Sexy World Cup T-Shirts after Brazil Complains

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Adidas pulled some “sexy” t-shirts promoting the World Cup in Brazil, after they didn’t exactly “score” well with critics.

The T-shirts in question include one promoting Rio de Janeiro’s famous beaches with a woman in a bikini and the slogan, “looking to score.” The other said “I [heart] Brazil,” except the heart is clearly a woman’s butt in a thong.

The shirts definitely struck a nerve in Brazil, where they are trying to move away from the foreign stereotypes of Brazilian sensuality. Brazil’s government is campaigning aggressively to shed the country’s reputation as a destination for sex tourism.

Dilma Rousseff, Brazil’s first female President, said her government would crack down on sex tourism and the exploitation of children and adolescents during the competition, which is expected to draw 600,000 foreign fans.

“Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism,” she said in a burst of Twitter messages that included a hotline number to report cases of sexual exploitation.

I’m sorry butt (no pun intended) this is coming from a country that has a “Miss Bum Bum” competition? Adidas was just trying to tap into that market. Why not embrace all of your country’s assets!

And that’s today’s helping of The Online Dish with Maggie.