Five Below, where everything costs under $5, debuts in Houston

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HOUSTON, TX – Attention, penny-pinchers! There’s a new affordable retailer in town.

It’s called Five Below, and the first eight locations just opened their doors in Houston.

The concept is pretty self-explanatory — everything in the store is priced at $5 and below. And it’s safe to say, the place is a hit so far.

“This is literally my third day in a row coming back to this store, this is my third friend taken to this store,” said shopper Daune Patterson.

So how does this differ from your typical dollar store?

Aside from being slightly more expensive, these stores are catering to a younger crowd, with shelves packed full of iPhone cases, trendy clothing and other items appealing to teens and tweens.

“I loved it,” young shopper Lola Cole said. “I couldn’t even pick between what I wanted because it was so cool.”

Cool products for affordable prices? That’s music to any parent’s ears.