What’s the hottest gift this holiday season?
Two words: “ I’m Sorry.”
Yeah, It seems everyone is doing it these days. In Ferguson, Michael Brown’s step-dad, Louis Head, is “sorry” for telling people to “burn this %^#$ down” after a Grand Jury decided not to indict.
Elizabeth Lauten, a now former aide to a Tennessee Congressman, apologized after ranting on facebook about President Obama’s daughters at a Thanksgiving media event.
It got me thinking: is saying “sorry” enough?
I don’t think it worked for people like Kanye West, Tiger Woods, Paula Deen and Mel Gibson. They all had public apologies, but it didn’t do enough to get their popularity back.
I think that’s because saying two words won’t get you off the hook. A “sorry” shouldn’t be shallow, it should have a deeper meaning.
I hope Head and Lauten remember that the next time they apologize.
Simon has some advice for them and anyone else the next time they say “sorry”.