South Dakota pulls ‘Don’t jerk and drive’ campaign

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PIERRE, SOUTH DAKOTA -- South Dakota officials have a very important message this holiday season: don't jerk and drive.

The public service project was meant to raise awareness about steering on icy roads, but the state had to pull the ads because some people thought they were too sexual and generally distracting and inappropriate.

The campaign may have been working though.  More than 16,000 people reportedly saw the promos on Twitter and over 30,000 caught them on Facebook. That's n