Kellogg’s will stop using fake flavors and colors in breakfast cereals and snacks

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Kellogg’s has some g-r-e-a-t news for people concerned about what’s in their breakfast cereals and snacks. The 109-year-old Battle Creek company will stop using artificial flavors and coloring in its cereal and snack bars by the end of 2018.

Kellogg’s says half of its cereal product line is already free of artificial ingredients , and about 75 percent don’t have artificial colors.

General Mills, the other big cereal maker, plans to have 90 percent of its line free of artificial flavors and colors by 2016. That includes Cheerios and their Lucky Charms.

The move from fake ingredients to the real deals comes as consumer preference increases for foods with simpler and healthier ingredients. Getting rid of artificial flavors and colors is just a start for folks also concerned about added sugar and its links to obesity, Type 2 diabetes, and heart disease.

The outfit known as the Environmental Working Group put three Kellogg’s cereals in the top five of its list of most sugary cereals, those being Honey Smacks, Froot Loops with Marshmallows, and Apple Jacks with Marshmallows.

But that’s not surprising since marshmallows are little more than creamy, gooey sugar.

And that seems as good a place as any to end this g-r-e-a-t food for thought.