The blaze started about 9:30 p.m., Dubai time, New Year's Eve, possibly from a curtain fire on the 20th floor of the 63-story building. Fourteen people were hurt, but no deaths reported.
The fire raced up the side of the building, sending thick, grey smoke toward the world’s tallest building, the Burj Khalifa.
Dennis Mallari was a photographer assigned to take pictures of the Burj Khalifa during the fireworks.
But he was stuck on a balcony on the address’s 38-th floor when the fire broke out, blocking his escape.
At one point, he thought about repelling down the side using a window washer’s cable, but it was too short. "I prayed, ‘If this is my last chance, then so be it.’"
Firefighters got to him just as he was about to go over the edge with the cable around his waist.
Not long after his rescue, fire filled the Dubai sky, only this came with cheers, not fears.
This was the third major hi-rise fire to scar the famed Emirati skyline.
The outside of Dubai’s 86-story torch tower caught fire in February, and a high-rise residential tower in the city of Sharjah burned in October.
The United Arab Emirates is not just hot, this girl is on fire.