Drunkorexia: Skipping meals to drink more alcohol

HOUSTON — Drunkorexia: heavy drinking meets extreme dieting.

College students are among the most at risk, but if you think it's just girls counting calories and putting in extra time at the gym after a bender...think again.

"That wasn't necessarily the case," Dipali Rinker, a research assistant in the University of Houston's psychology department, said. "In general, they engaged in more diet and exercise behaviors than men did, but they weren't more likely to engage in these drunkorexic type of behaviors more than men, and that suprised us.

It turns out, guys are just as susceptible to social pressures and just as at risk to the consequences.

"You're more likely to drink heavily and put yourself in potentially high-risk situations," Rinker said. "You're really running your body down. It's a myth and a fallacy to think that you're doing yourself a favor by working out and then just drinking heavily."

There's pressure to be thin and also pressure to party — but isn't  everyone binge drinking?

"It is prevalent. It's not as prevalent as we seem to think it is," Rinker said.

A UH study also found students assumed their college co-ed cohorts are living the party life twice as hard as they actually are.

They begin to think that's normal behavior. Expectations to be thin and wild shouldn't put young people at risk for eating and drinking disorders, but it's happening.