Breast Cancer Awareness Month has come and gone but the images of pink linger. Especially those more risqué campaigns like “Save the Ta-Tas, or a “Feel your boobies” T-shirt, or maybe a “Save 2nd Base” poster complete with buxom young model in pink bikini. The list goes on, even the American Cancer Society has a “It’s Okay to Look at Our Chests campaign.
There’s a common theme … sexualizing the disease to bring awareness. Kind of an oxymoron since there’s nothing sexy about the disease. Just look at these statistics from the American Cancer Association…
*1 in 8 women will be diagnosed with breast cancer
* 1 in 36 women will die from breast cancer
* More than 2 ½ million breast cancer survivors in U.S.
Not to mention the number of women who will lose that “sex” symbol their breasts as a result of the disease. So you’d think we’d be emphasizing how hot women are without their TaTas.
I understand that everyone has the “breast” of intentions. But I can only imagine how insulting these campaigns could be to women. Breast cancer is incredibly important and needs public support, however that support should not come at the expense of women themselves’.
We don’t sexualize prostate or penile cancer so why must we do the same for breast?
What do you think about these sexy breast cancer campaigns? Serve up your thoughts.
And that’s today’s helping of the Online Dish with Maggie.