SEATTLE, WA – Starbucks did it again. No they didn’t raise their prices. They released a Starbucks, luxury gift card made of steel.
Here’s the scoop. Starbucks released 5,000 of these limited edition cards on Gilt.com and they sold out in minutes. The price: $450 for a $400 credit toward coffee and other Starbucks goodies. The other $50 went toward the purchase of the actual card. And cardholders automatically became part of the Gold Rewards Program. ‘Gold members’ get free gifts and refills on certain coffees and teas.
Those who didn’t get a card are now turning to EBay, where people are selling them for up to $1,000. Guess some people really love their cup of Joe!