Target labels plus-sized dresses as ‘manatee grey’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MINNEAPOLIS, MN – A grey dress on Target.com is getting more attention than it should. Not because of the style, but because of the description of the color.

The Dark Heather Grey dress in small, medium and large was labeled as ‘Manatee Grey’ for plus-sizes.  Self-described “digital maven” Susan Clemens took to Twitter when she noticed the mix-up, and Target responded with an apology.

They explained that two teams of buyers didn’t coordinate the product information online.

Since the incident, Target has changed the color description to just grey.