Advertisers are always looking for ways to push the envelope and grab potential customer’s attention!
Sometimes it totally works and other times, it totally doesn’t!
For example, take this Hyundai ad. In what we ‘assume’ was an attempt to be funny — the European commercial shows a guy trying to asphyxiate himself with his car’s exhaust.
He breathes as he sits behind the wheel, and then — the punch-line—his suicide attempt — foiled by Hyundai’s new “zero-emissions” car!
What were they trying to say? ‘This baby might have killer pick-up but if you’re looking for a car to assist in your suicide, choose another model?!?!’
It didn’t take long for the video to go viral and for suicide prevention groups to raise hell about the tasteless ad, but it worked.
The commercials have been pulled and Hyundai released a statement saying the ad was created by an “overseas” ad agency and has no connection to the US operation.
Regardless, it makes the entire company look bad. So next time their ad company has another ‘genius’ idea, Hyundai should really tell ’em to shove it up their tail-pipe!