Don’t “dew” it! PepsiCo has pulled a Mountain Dew ad after it was deemed one of the most “racist” ads in history.
The 60-second spot was part of a series developed by African-American rapper Tyler, The Creator. It shows a battered white woman on crutches being urged to identify a suspect out of a lineup of black men.
A goat character known as Felicia is included in the lineup and makes threatening comments to the woman, such as “Ya better not snitch on a playa” and “Keep ya mouth shut.”
The woman eventually screams “I can’t do this, no no no!” and runs away. The word “do” is in apparent reference to the soft drink’s “Dew It” slogan.
Mountain Dew pulled the ad and has since apologized on Twitter and Facebook.
Seriously, what is it with not only ads that are offensive but just dumb.
This ad controversy comes days after Hyundai pulled an ad parodying suicide, a few weeks after McDonald’s yanked a regional subway poster that parodied depressed women. Oh and then after Ford killed an ad in India that depicted sexy women tied up in the back of a Ford Figo.
In such a competitive world I understand the need to race to the top (no pun intended) but what happens to the approval process. And at the end of the day what are you selling, controversy or a product?
And that’s today’s helping of The Online Dish with Maggie.