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Coca-Cola Share Can: Real or good marketing?

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cokeATLANTA, GA – When you’ve got something to eat or drink, most of us don’t really want to share. But what if you could your germs to yourself, especially when sharing a drink?! Wouldn’t it be cool if your soda can could just split in two when someone asks you for a sip? Well imagine no more!

There’s a new can called the Coca-Cola Share Can, or the Coke Social Can. It comes with a twist concept, which allows a cup to twist off the bottom of the can and allows you to pour some soda into it.

But before you get too excited, it’s not real. Well, sort of. The idea was put together by an ad agency in Singapore and France, Ogilvy & Mather. They created the concept and a mock up commercial showing the can.

Still no word from Coca-Cola whether or not the new can could be coming to a store near you. But the fake commercial is up on their YouTube page, so maybe it’s a sign of things to come.