These stats come from N-P-D, market research gurus based in New York State, who has tracked the food habits of Americans for the last 30 years. Adults are eating less sugar too but do a better job controlling their children’s food choices. If you’re wondering if this decline in eating sugary foods is a trend- the answer is no. The fight to eat healthier and prevent obesity is actually picking up steam.
N-P-D’s stats are based on the eating diaries of 2 thousand households- so about 5 thousand people. While that may not sound like a lot of people, the stat that youngsters have dumped carbonated soft drinks, pre-sweetened cereals and juices- in double digit numbers has the attention of those who make and sell the sweet stuff.
Did we mention that 90% of food and beverage makers use N-P-D data? Yeah, so you can expect to see expanded product lines leaning toward ‘healthier’ in the near future. Let’s face it, we still have a sweet tooth we’re just trying not to pig out as much.