When you think of retail giant Kmart, yes they still exist, you think family-friendly. But its latest ad campaign for the men’s underwear company Joe Boxer, well it has many people’s panties or boxers in a bunch.
The ad is called “Show Your Joe.” It opens with six hunky guys, each holding a bell and standing behind a table while wearing what appears to be a tuxedo. The table is suddenly whisked away, revealing the men wearing Joe Boxer shorts, with bells attached to them. Then, they break out into a dance sequence made up of squatting and hip-shaking, while the “bells” harmonize on the tune “Jingle Bells.”
Kmart posted the ad to its Facebook page and got mixed reactions.
Here are some of the comments:
“WHAT A GREAT COMMERCIAL, I LOVE IT, and for reference, I’m 62 years old and have kept my sense of humor and my eye for hotties!”
“Swinging testicles in front of impressionable kids is not my idea of a family store. Goodbye Kmart and Sears.”
Since plenty of consumers were offended, of course they were, Kmart issued an apology. “We regret if some people found the commercial offensive, as that was not our intent.”
Personally, I love the commercial. I’ll be singing Jingle Balls, I mean Bells all day. How is this any more offensive then a bunch of have naked boobalicious models strutting around in hooker heels, with wings and a Santa hat? Just say’n.
The ad definitely grabbed my attention. In fact I’ll take a pair in every color. Does the display come with it for extra?
And that’s today’s helping of The Online Dish with Maggie.