HOUSTON, TX- Still recovering from your Black Friday battles?
Well nestled between Black Friday and Cyber Monday is ‘Small Business Saturday.’ the day when small businesses that can`t necessarily compete for your attention with all those door-buster events, put forth their best sales of the season. What started as a campaign from American Express in 2010 has gone viral as small businesses on Facebook and Twitter took the marketing strategy and ran with it!
So rather than turning holiday shopping into an excuse to turn big box stores into giant mash pits, on Small Business Saturday you spend your hard earned cash with your neighbor, rather than slugging him out for a flat screen. Seems like a great way to stay off Santa`s naughty list.