Old Spice’s ‘Momsong’ Commercial Generates New Buzz

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Some say it’s creepy, others say it’s funny. Either way Old Spice’s new commercial dubbed “Momsong” has people talking.

The commercial, part of a series called “Smellcome To Manhood,” promotes a new line of Old Spice body sprays. The sprays, according to the ad, quickly turn teenage boys into men — something that a group of moms in the commercial apparently aren’t ready to come to terms with.

In fact they’re so not ready to cut the umbilical cord they stalk their sons while singing the catchy anthem, “Old Spice sprayed a man of my son, now he’s kissing all the women and his chores aren’t done. He was just my little sweetie, tiny fingers hands and feet, now he’s touching, kissing, feeling all the women because Old Spice…”

The ad was first shown during Sunday’s NFL playoffs and set of an internet firestorm. Within a day it was tweeted over 50,000 times and the video has more than a million views.

I personally love the ad. It’s creepy good. First of all, it immediately grabs your attention. It leaves a song constantly playing in your head. And it’s targeting a new audience, teen boys.

Hats off for Old Spice creating some new buzz!

And that’s today’s helping of The Online Dish with Maggie.