Milk drops the ‘Got Milk?’ slogan for new campaign

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WASHINGTON D.C. – It might be time to wipe away the milk mustache.

After an almost 20-year run, and declining milk sales, the iconic ‘Got Milk?’ slogan is no more.

The Milk Processor Education Program is trying to bring some attention to milk again with a new campaign. The new phrase is ‘Milk Life.’

The new campaign is intended to show milk’s nutritional benefits. It also unintentionally seems to play off of Tupac’s famous ‘Thug Life’ lifestyle. We don’t see anyone getting this one tattooed on their abdomen anytime soon.