MIAMI, FL – Burger King is bringing back one of the most popular viral ad campaigns of all time the Subservient Chicken.
That is if Burger King can find him.
The wacky guy in the chicken suit, who responded to very specific web commands typed onto keyboards by consumers; took the internet in a new, interactive direction and racked up more than a billion views way back in 2004.
Now a decade later, in a bid to promote its new chicken big king sandwich, Burger King has re-launched the familiar website; subservient.chicken.com; but with one important thing missing: the chicken.
Once the chicken is found, Burger King says he’ll be sticking around for a while.
So help have it your way and find that chicken!