Fire safety and twinkies? Knowing can save lives

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HOUSTON, Tx. -– ORC International says more than four times as many Americans know the shelf life of Twinkies than know the recommended operating life of a smoke alarm.

Apparently Twinkies last 45 days.  Smoke detectors?  Ten years (and unlike those Twinkies, they may actually extend your life).

"If you have a smoke detector it cuts the possibility of you dying in a house fire in half," says Alvin White, Interim President of the Houston Professional Firefighter's Association.

The National Fire Protection Association says there was a 16 percent increase in home fire deaths in 2013, and most happen in homes with no working detectors.  Beyond that, there have already been 16 fire-related deaths in Houston this year.