South Dakota pulls ‘Don’t jerk and drive’ campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

PIERRE, SOUTH DAKOTA -- South Dakota officials have a very important message this holiday season: don't jerk and drive.

The public service project was meant to raise awareness about steering on icy roads, but the state had to pull the ads because some people thought they were too sexual and generally distracting and inappropriate.

The campaign may have been working though.  More than 16,000 people reportedly saw the promos on Twitter and over 30,000 caught them on Facebook. That's n

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.