Dating website OKCupid experiments with wrong matches

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NEW YORK CITY, New York - This is what happens when Cupid plays God, dating website OKCupid admitted to putting the "wrong" matches together as part of an experiment.

Think about this; you're single and full of hopes, so you sign up for a paid service that promises you love at first click.  You set up an account and start the hunt.  But little did you know that some of the "perfect" matches OKCupid suggests based on your profile are intentionally not so good for you.  The site just wants to study your behavior, and you bite.

It looks like these bad research practice are pretty common among social media giants.  Facebook is now trying to defuse a growing backlash after it apologized for experimenting with the emotions of three quarters of a million users.

A dating site that's cheating.  Isn't that ironic?  But don't stop believing, people because they say the make-up sex is worth fighting for.

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