SEATTLE, WA -- A lot of hype led up to Amazon's 20th birthday, and now that "Prime Day" is officially here, a lot of people are disappointed. Hashtags like #unhappyprimeday and #amazonfail say it all.
Needless to say prime members—or folks who pay the nearly $100-a-year for free shipping and a few other random perks have not been so impressed with “exclusive" deals like the Lord of the Rings trilogy for $27.99, when you could probably buy it at a garage sale for a buck. #Amazongaragesale has been circulating too.
Talk about a rough birthday.
Adding to Amazon's anguish, Wal-Mart is now wiggling into their turf. The retail giant is offering a counter to "Prime Day," which gives discounts to every shopper, no membership required. Wal-Mart is also starting its own membership program. "Shipping Pass Pilot" is half the cost of Prime.