SUMNER, WA- Outdoor apparel and equipment retailer REI, is bucking the trend will be closed on Thanksgiving Day and the day after Thanksgiving- also known as Black Friday.
The head honcho told everyone in a YouTube video. “I’m Jerry Stritzke, the CEO of REI. This Black Friday we’re closing all 143 of our stores and we’re paying our employees to get outside because we believe a life lived outside is a life well lived. We’d rather be in the mountains than in the aisles. Join us on November 27 on opting outside. Thanks.”
Stritzke’s magnanimous offer is even more impressive since he knows consumers spent $50 BILLION dollars from Black Friday to Cyber Monday last year.
Shoppers will be able to make online purchases on Black Friday, but they’ll have to get through a message on the REI homepage encouraging them not to shop, but to explore outdoors.
Some shoppers hope REI’s rebellion is the beginning of a new holiday trend but we'll have to wait and see if other retailers decide to put their employees before profit.