TORONTO, CANADA - The traditional image of Santa Claus hardly brings to mind a man with a great physique, but don't tell that to shoppers at Yorkdale Mall in Toronto, Canada.
Because people are flocking from all over to get their picture taken a trendy looking Claus, especially the ladies.
Paul Mason has been modeling for more than 30 years. He calls himself "Fashion Santa," but women think of him more as a "Sexy Santa."
Photos of the hot Saint Nick went viral across North America and Europe, and now the attention is being turned toward a good cause. For every selfie posted online with the #yorkdalefashionsanta the mall will donate one dollar to a Toronto Children's Hospital.
Hey, Mason may not have the conventional look for Santa Claus, but he's only adding to the holiday spirit.