Shell dropping sponsorship for Houston Open Golf tournament
HOUSTON – The Shell Houston Open will have a new name after the 2017 tournament. This after the Shell Oil Co. decided to drop its title sponsorship of the PGA event.
The reason given for dropping sponsorship was due to the economic downturn in the energy business.
“We very much appreciate the efforts the HGA and PGA TOUR have undertaken to support our brands throughout our fruitful quarter-century plus partnership,” said Bruce Culpepper, President, Shell Oil Company. “We could not be more proud of what we have accomplished together and look forward to celebrating our collective success at the final [26th] Shell Houston Open in 2017. We continue to wish the HGA, the TOUR and the many charitable organizations they support the greatest success in the future.”
Since it was first organized by the Houston Golf Association in 1946, the tournament has generated $64 million for local charities and youth programs. Of that amount, more than $60 million has been raised since Shell Oil Company became the title sponsor.
“Shell has been a tremendous partner to the Houston Golf Association and while this phase in our partnership is coming to a close, our work together has created the best foundation we’ve had in the 70-year history of our professional golf event,” said Steve Timms, President and CEO, Houston Golf Association. “We are enthusiastic about the future of the Houston Golf Association and this tournament, and we remain steadfast in furthering the goals of our charitable programs and the impact the tournament will continue to have on our great city.”
The 2016 Shell Houston Open held at the Golf Club of Houston experienced record attendance of 125,000. The 2017 tournament will be held March 27-April 2 at the Golf Club of Houston.
The PGA TOUR, working closely with the HGA, will begin the search for a new title sponsor immediately.