‘Buy Black Friday’: Activist urges community to ‘take a knee for our dollars’ in protest
HOUSTON — Houston community activist Deric Muhammad held a press conference Friday urging African American consumers to withhold their money, in protest of what he calls instances of injustice.
On “Black Friday,” the biggest shopping day of the year, African American vendors and consumers convened en mass at the Shrine of the Black Madonna for “Buy Black Friday,” an event designed to redirect spending to local businesses.
While so many in the city are out searching for bargains, Muhammad and other activists called for mass “economic withdrawal” in response to systemic injustice in America’s criminal justice system while sending a message to the NFL and all institutions who disrespect and disregard the Black community.
Last Sunday, hundreds of Houstonians boarded chartered buses to NRG Stadium for a protest in support of Colin Kaepernick and to send a message to Houston Texans’ owner Bob McNair.
“Today we “take a knee” with our dollars,” Muhammad said.
“We are joining millions across the country for “40 days of economic activism.” We will withhold our dollars from corporate America and corporate Houston. In turn, we will redirect those dollars to local business that support our community.”
Muhammad went on to explain that, at the time of his death, Dr. Martin Luther King Jr. encouraged Black people to “Redistribute The Pain” of injustice in America through economic withdrawal.