#TeamKeaton: Boy’s viral video raises bullying awareness, athletes step up to help

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KNOXVILLE, TN -- It's a viral video that'll probably make anybody with a heart shed a tear or two. In the video, Keaton Jones explains what a normal day at middle school is like for him.

"Why do they bully?" Keaton questions. "What's the point of it? How do you get joy out of taking innocent people and finding a way to be mean to them?"

According to his mom's Facebook post, Keaton asked her to record the video after she picked him up early from school. She says that day, Keaton was afraid to go to lunch.

"What did they say to you?" his mom asks Keaton.

"They make fun of my nose, they call me ugly, they say I have no friends," Keaton answers.

Keaton also goes on to explain how kids pour milk on him at lunch.

Since the video has been posted,  it has been shared over 300,000 times. Some people are even willing to catch a flight or drive to the Tennessee-area school to handle Keaton's bullies.

We're talking HUGE dudes, like Tennesee Titans' tight-end Delanie Walker and his teammates. After getting word of Keaton's situation, they invited him and his fam to a game and made these allegiances to help stop bullying.

The love isn't stopping there.

Players from the University of Tennessee says they'll be visiting Keaton at school next week.

Even ex- Mavs player Chandler Parsons, who now plays for the Memphis Grizzlies tweeted his support!