SAN JOSE, CA - We've all heard that there’s no such thing as bad publicity and it looks like Bruce Jenner is proving the theory to be true. Since telling the world he’s actually more of a Brenda than a Bruce, support for the once Olympic athlete is greater than ever.
Female or not, at one time the world new Bruce as the best athlete alive. He took home the gold medal for America in the decathlon during the 1976 summer Olympics. From that fame, Jenner found himself on the Wheaties cereal box promoting the breakfast of champions.
If you’d like to know what a 40-year-old batch tastes like, you can head on over to eBay and start bidding! Boxes of the cereal featuring Jenner are hot commodities right now, selling for hundreds of dollars. The unopened boxes are suddenly relevant again and it wouldn't be American culture if people weren't cashing in on Jenner latest revelation.