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HOUSTON, TX – The Texas Department of Transportation is once again launching the seat belt enforcement campaign, to make sure preventable road fatalities can actually be prevented.

“We’re kicking off our 14th annual ‘Click it or Ticket’ campaign,” said Quincy Allen, District Engineer for TxDot, during an event on Tuesday.  Representatives from HPD, the Harris County Sheriff’s Office, the Texas Department of Public Safety and other law enforcement agencies gathered at Hermann Square Park near Houston’s City Hall to announce a statewide effort to crack down on unbuckled drivers.

“Our campaign message is simple,” explained Lt. Quincy Whitaker from the Harris County Sheriff’s Office, “buckle up or law enforcement will give you a ticket.”

Fines and court costs can go up to $200.  In Texas, the law requires everyone in a vehicle to be buckled up, including back seat passengers.

“These campaigns are working,” said Deidrea George, TxDOT public information officer.  “When we started in 2002, only 76% of motorists were buckling up and now we’re pleased to report that 9 out of 10 motorists are buckling up.”

Unfortunately, last year there were more than 2,500 vehicle crashes in Texas in which unbuckled occupants sustained serious or fatal injuries.  That means there’s still room for improvement.  So, remember to click it or ticket… and stay alive.