Facebook likes can reveal personality traits

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UNIVERSITY OF CAMBRIDGE – Facebook is the social networking website where you can aimlessly stalk your friends (and your enemies). You can sit there and like away at postings until you find something more productive to do. But did you know the more things you ‘like,’ the more of your personality you’re showing.

Researchers at Cambridge’s Psychometrics Centre analyzed date taken from more than 58,000 U.S. Facebook users. The users volunteered their ‘likes’ demographic profiles through an app and website called ‘YouAreWhatYouLike.’

The results were analyzed in categories like religion, politics, sexual orientation, age, gender, race and more. Here’s what researchers found.

The model was able to accurately predict things like the sex of a user, their sexual orientation, political beliefs, religious beliefs and much more. There are also some interesting correlations.

People satisfied with life tend to have liked Jesus, the Bible and Sarah Palin.

People with high IQs liked ‘The Godfather,’ thunderstorms and ‘The Colbert Report.’

Gay men liked Adam Lambert, Ellen Degeneres and Kathy Griffin.

You can’t help but wonder what the results would be like if there was a dislike button, right?!


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