Science tells us a lot about how we spend and save this holiday season

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REDDING, CA - 'Tis the season, to hit the stores! But if the expenses put a damper on your holiday cheer, there's a science to shopping that you'll want to hear.

Retailers use psychology and research to entice shoppers to spend more money. Stores know items placed on a middle shelf sell quicker. Customers are also more likely to part with their cash, if a price ends with a nine. These are all tricks of the trade, and here's a few more.

Nobody likes a rude salesperson. but studies show that in high-end, luxury stores... crabby clerks can actually cause some customers with low self-esteem, to spend more. And if cheery, Christmas music boosts your self-confidence, beware. Businesses know that happy holiday music may lead to impulse buys. Not very merry after all.

But before your holiday spirit is squandered, listen up. There's also a science to saving money this festive season, according to Kyle James, founder of, "I've found, after compiling shopping data over that past 10 years, that shoppers could save $300 or $400 on Christmas purchases this year."

The secret to the savings, he says, is all in the timing. James says, "If you're looking for TV's, the best time to purchase name-brand flat screens for a gift is on december 11". And according to James, if you're in the market for laptops, look for deals on
December 15th. Now on to toys, which most parents would say, tops their lists. James says, "Nerf, Legos, Star Wars, those you can really save big by just waiting till December 16th" Of course, hot toys go fast. So shoppers beware!

Science can tell us a lot about how we spend and how we save. Merry shopping to all, and to all a good night!

To see how you can save more this holiday season, go to

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