AUSTRALIA - A social media model who racked up more than half a million followers on Instagram alone is giving it up.
"Everything I did was for views, was for likes. Everything I did was to be that perfect person online," Essena O'Neill said in a YouTube video. "I had one of the biggest agencies in America wanting me to sign me for my modeling and for my YouTube and I want to tell you that having it all on social media means absolutely nothing to your real life."
She went on to detail how contrived her photos were and how much she was paid to pretend to like products and brands.
"It was social media,which is now a business," O'Neill said. "If you don't think it's a business, you're deluding yourself."
O'Neill followed up her YouTube rant with a post on Instagram that read "Confidence is not 'They will like me.' Confidence is 'I'll be fine if they don't.'"