Special Report: Juárez, the birthplace of the margarita

CW39

JUÁREZ, Mexico – (KTSM) – More residents along the border are receiving their vaccinations and with talk of the border reopening after having been shut during the global pandemic, it may be time to reminisce on famed lore in Juárez.

Border Report journalist Julian Resendiz recalls the history of the reputed birthplace of the Margarita, and one of Juárez’s top tourist attractions, the Kentucky Club.

Historian Jose Luis Hernandez says American Prohibition transformed Juárez Avenue into a thriving entertainment district in the 1920s. Famed Mexican and U.S. television and movie stars along with Americans from all walks of life ventured to Juárez to partake in the life.

Sergio Peña, owner of the Kentucky Club in Juárez, says the strip in Downtown once resembled Las Vegas. People went back and forth to bars and cabarets, he added.

“But there was something unique at the Kentucky Club,” he said.

“She tasted it and she said, wow. Her friends tasted it as well. She asked, what’s the name of it and the boyfriend said, like you. Like me? Margarita? Yes. And, that’s the way it started,” Peña said.

Some debate has come from the claim. Did the Margarita really get invented in Juárez? Many internet sources credit a restaurant in Baja California for coming up with the drink for former Ziegfield dancer Marjorie King in 1938.

But Juárez historian Jose Luis Hernandez says the Margarita was served in the border town long before someone came up with a name for it.

“All kinds of drinks were prepared in the United States,” Hernandez said. “Then they get hit by prohibition. Bartenders probably brought to Mexico the Tequila and Cointreau formula minus the name.”

But the Kentucky bar stands by its claim. And, Americans still stop by the bar, despite travel restrictions.

For local and breaking news, sports, weather alerts, video and more, download the FREE KTSM 9 News App from the Apple App Store or the Google Play Store.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Popular

LATEST VIDEO

Working in the Weather - Caring for a horse in the heat - Carrigan Chauvin

Working in the Weather - Keeping horses safe - Carrigan Chauvin

Monitoring Gulf Low - Adam Krueger

Upper 90's, will feel like triple digits - Adam Krueger

Heat Wave In Cities Across the Country - Adam Krueger

Forecast Heat Index - Adam Krueger

Lifetime Fitness Cafe with Omar

CW39 SHARRON MELTON INTERVIEW HISD DR. GRENITA LATHAN

Summers have been getting warmer in Houston

Grill Giveaway with Texas Star Grill Shop

Coming up... National Heat Wave, Grilling Contest - Star Harvey

"Walker" CW39 Houston Interview with Jared P

Biden's European Visit, new record warm low temp

Air Force Base lifts lockdown, Weather outlook - Sharron Melton, Star Harvey

Weekend Weather Forecast - Adam Krueger

TX govt. faces fed lawsuit, TX Tech system growing - Sharron Melton

Heat Pattern, Cicada Invasion, Bats Return - Adam Krueger, Hannah Trippett

National Heat Advisories - Star Harvey

Impacts of an Urban Heat Island - Carrigan Chauvin

Annular Solar Eclipse - Sharron Melton

NO WAIT WEATHER + TRAFFIC

More NO WAIT WEATHER + TRAFFIC

CRIME

More Crime

Local Headlines

More Local

Don't Miss