KANSAS CITY, MO – Guess who’s back? You got it. America’s favorite cream-filled sponge cake is back in business and it won’t be long before you’ll be seeing them on supermarket shelves all over again.
“Obviously I’m very excited,’ says Houstonian Amanda Perry. ‘I think I will be in line; I wonder if there’s going to be a line.”
The Hostess company, which has been making Twinkies for more than eighty-three-years, filed for bankruptcy last year. They are now back up and running under new management and ready to get their cakes back on the shelves. But beware; they will come with a few changes.
Hostess has decided that rather than baking the goodies and fresh-shipping them to stores, the new Twinkies will be flash-frozen and then shipped so that retailers will be able to store them longer before thawing them and stocking their shelves. It’s a cost-saving measure that will insure stores have plenty of cakes on hand and will cut-down on shipping prices, but the question remains; will a frozen Twinkie be as good?
“When it’s frozen and you have to defrost it, I don’t think it’s going to have the same freshness and quality,’ Houston shopper Pat Taka laments.
“I don’t think that it’s probably going to have any effect on the consumer that is the Twinkie customer,’ Shari Ashkar says. ‘They could come wrapped in bacon and they’d still want to buy them.”
The good news is that Twinkies are back in business. For better or worse and hopefully until death do us part.