Urban Outfitters Says ‘Bloody’ Kent State Sweatshirt was “Vintage”

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Leave it to Urban Outfitters to make a fashion statement, especially a controversial one.

The retailer was selling a vintage Kent State University sweatshirt that appeared to be splattered with blood.

The $129 sweatshirt description reads: “Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!”

Well Urban Outfitters is going to regret ever selling this sweatshirt. For many it’s not only ugly, it’s tasteless.

If you’re not familiar with American history, on May 4, 1970, four students were killed and nine other people were wounded on the Ohio university campus after an Army National Guard Unit fired on students protesting the Vietnam War.

So I guess you could say this sweatshirt struck a chord with many.

The sad thing is someone actually bought the sweatshirt and then supposedly sold it on eBay for $550.

Meanwhile, Urban Outfitters apologized for “any offense” the sweatshirt caused. The company said it had not been “altered in any way.” The stains, it said, were due to “discoloration” and the holes are from “natural wear and fray.”

Anyone buying that? Yeah, me neither!

Kent State University isn’t either saying in a statement: “We take great offense to a company using our pain for their publicity and profit.”

I’d love to know who came up with this design and why wasn’t it “shot” down? Are they planning on making a Columbine and Sandy Hook style available too?

The only positive thing out of this is maybe people will have learned something about American history. And hopefully, Urban Outfitters learned a thing or two as well; like how school shootings and massacres are never in style.

And that’s today’s helping of The Online Dish with Maggie.


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