No more mister: Mr. Potato Head goes gender neutral

Entertainment

The Mr. Potato Head balloon at the 81st Annual Macy’s Thanksgiving Day Parade in 2007 (Photo by: Curtis Means/NBC NewsWire)

Frost Advisory, Freeze Advisory, Fire Weather Warning - Adam Krueger

VERDICT: DEREK CHAUVIN FOUND GUILTY ON ALL THREE COUNTS

VERDICT REACTION - Shannon LaNier

Mars "Ingenuity" Helicopter Reaction Follow w/ Jim Reuter

DC Rep. Bush - Chauvin Verdict Reaction

DC Rep Bass - Chauvin Verdict Reaction

DC Speaker Pelosi - Chauvin Verdict Reaction

DC Beatty - Chauvin Verdict Reaction

VERDICT: DEREK CHAUVIN FOUND GUILTY ON ALL THREE COUNTS

valet careers

Future Of Transportation Services

Star Harvey with Ashley Ruiz CW39 9-10am

Winter Storm FEMA Assistance

Action Day! - Star Harvey

NEW YORK (NEXSTAR) — Mr. Potato Head is no longer a mister. Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head.

The change will appear on boxes this year.  

Toy makers have been updating their classic brands to appeal to kids today. Barbie has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll.  

Hasbro said Mr. Potato Head, which has been around for about 70 years, needed a modern makeover.

Kimberly Boyd, a Hasbro executive who works on the Potato Head brand, told Fast Company that kids love the toy because it provides a canvas onto which they can project their own experiences.

“The sweet spot for the toy is two to three years old. Kids like dressing up the toy, then playing out scenarios from their life. This often takes the form of creating little potato families, because they’re learning what it means to be in a family.”

The Potato Heads played into this tendency to create families over the decades. In 2012, the toy giant celebrated Mr. and Mrs. Potato Head‘s 60th wedding anniversary with a boxed set featuring the couple.

Today, the company wants to stop leaning so heavily into this traditional family structure. “Culture has evolved,” she tells Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”

The Associated Press contributed to this report.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Popular

FEATURED STORIES

More Featured

NO WAIT WEATHER + TRAFFIC

More NO WAIT WEATHER + TRAFFIC

ZIP RECRUITER

CRIME

More Crime

Local Headlines

More Local

Don't Miss