Right OR Left: People buying brands based on politics


(Photo by Joe Raedle/Getty Images)

HOUSTON (CW39) A new survey shows the politics of a company plays a role in who decides to buy its products. The survey of a thousand Americans, by savings.com, asked how a company’s politics and cultural statements impact their buying habits.

It found that one in four Americans stopped buying from a brand in 2020 because of its support of a presidential candidate. One in three Americans stopped buying from stores because of covid-19 policies, poor customer service, and/or mistreatment of employees.

Half of Americans are more likely to boycott a brand because of its political positions than they were just a year ago.

Here are Several Other Findings:
         61% of Democrats likely to boycott over politics versus 41% of Republicans.
         25% of Americans likely to boycott over 2020 Presidential election support.
         47% of people more likely to spend money with a brand they align with politically.
         46% of Democrats would boycott over lenient COVID-19 policies versus 28% of Republicans.  Conversely, 31% of Republicans would boycott if policies were too strict versus 21% of Democrats.
         Americans just as likely to stop purchasing a brand due to politics as they were to  poor customer service which perennially is a leading cause.

To read the full survey results go here.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.



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