A bullied Whopper Jr.? Burger King uses social experiment in eye-opening campaign

Nation/World

SAN FRANCISCO – NOVEMBER 01: A sign stands outside a Burger King restaurant November 1, 2006 in San Francisco, California. Burger King Holdings Inc. posted a 82 percent surge in its first-quarter earnings for the quarter ended Sept. 30. Total profit was $40 million, or 30 cents per share, up from $22 million, or 19 […]

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MIAMI – Scrawny. Short. Ugly. Fat. Weird.

Those are some of the words heard by almost one third of children each year – that’s the number of school children worldwide who experience bullying, according to NoBully.org.

Burger King is speaking up against bullying during National Bullying Prevention Month with an eye-opening campaign called “Bullying Junior.”

The spot shows an experiment that took place in a Los Angeles-area Burger King restaurant.

First, a high school junior is bullied by friends (all actors), and then a Whopper Jr. sandwich is bullied – punched, smashed, destroyed and then served by a staffer (also an actor).

The point of the experiment was to see if more people would report the bullies picking on the boy, or on the Whopper Jr.

The numbers prove a point despite a seemingly goofy premise – 95 percent of the real-life customers who received a bullied Whopper Jr., reported the sandwich was badly roughed-up.

However, only 12 percent said something about the high school junior who was being noticeably bullied right in front of customers’ faces.

“We know that bullying takes on many forms, physical, verbal, relational and online. But the first step to putting an end to bullying is to take a stand against it,” saidNo Bully CEO and Founder Nicholas Carlisle.  “Our partnership with the Burger King brand is an example of how brands can bring positive awareness to important issues. You have to start somewhere and they chose to start within.”

Popular

CW39 HOUSTON NO WAIT WEATHER + TRAFFIC

GET THE NEW CW39 APP

Weather Headlines - Adam Krueger

Carwash forecast - Star Harvey

7-day forecast - Star Harvey

High temperatures Thursday - Adam Krueger

Radar History

Mick Jagger and Dave Grohl team up for a pandemic anthem

Hey Houston! Children's Museum Houston needs your vote

Spring Into Car Care 1

Rain levels through Friday - Star Harvey

ERCOT Weather Power Request - Meteorologist Adam Krueger Responds

Best Places To Bike

Apollo 13 Exhibit - Part 2- Sharron Melton

Gas Price Forecast

LOL Maggie and Star - Leduc Chocolates - Houston Happens 04102021

Houston Happens - Maggie Flecknoe and Star Harvey 04102021

Pentagon investigating UFO images - Mystery Wire

Active 2021 Atlantic Hurricane Season Expected

FEATURED STORIES

More Featured

NO WAIT WEATHER + TRAFFIC

More NO WAIT WEATHER + TRAFFIC

ZIP RECRUITER

CRIME

More Crime

Local Headlines

More Local

Don't Miss