Colin Kaepernick’s Nike ad wins Emmy for outstanding commercial

Nation/World
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Nike’s gamble to partner with athlete-turned-activist Colin Kaepernick paid off Sunday as the company won an Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.

The commercial, titled “Dream Crazy,” features Kaepernick alongside other sports legends including Serena Williams and LeBron James, who have reached beyond their personal achievements to support and advance political and social causes.

The ad was released in September 2018 days before the start of the NFL season. Kaepernick was one of the faces of Nike’s 30th anniversary commemoration of its iconic “Just Do It” campaign.

Despite some intense response to the ad — like people burning their Nike shoes and a Missouri college dropping the brand — the company’s stock hit an all-time high. Nike also gained tens of thousands of Instagram followers after announcing the campaign.

Since the commercial aired on televisions around the world, Nike has released several other socially and politically charged ads featuring an array of athletes from different backgrounds. Most recently, Nike partnered with the Toronto Raptors in their release of a team-branded hijab for Muslim women athletes.

 

Trademark and Copyright 2020 Cable News Network, Inc., a Time Warner Company. All rights reserved.

TOP VIDEO

The Rose Family Legacy Winners

Thumbnail for the video titled "The Rose Family Legacy Winners"

July 4th Inspired Workouts

Thumbnail for the video titled "July 4th Inspired Workouts"

BBQ'ing With Legendary Houston Oilers QB Dan Pastorini

Thumbnail for the video titled "BBQ'ing With Legendary Houston Oilers QB Dan Pastorini"

Thomas Jefferson through the eyes of his black descendant

Thumbnail for the video titled "Thomas Jefferson through the eyes of his black descendant"

Does Smoking Cause COVID Spread?

Thumbnail for the video titled "Does Smoking Cause COVID Spread?"

Destination Texas: Big Spring

Thumbnail for the video titled "Destination Texas: Big Spring"

LOCAL COVID-19 PUBLIC THREAT LEVEL

TEXAS COVID-19 CASES

Hot Hazy Humid

Hot Humid and Hazy

Thumbnail for the video titled "Hot Humid and Hazy"

Days

Hours

Minutes

Seconds

Don't Miss

Latest

More Morning Dose

Popular