Study says Facebook “likes” can predict personality

NewsFix
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CAMBRIDGE, UK - Are you the type that never posts a comment on Facebook because you're afraid to tell people how you really feel?

Turns out, by just clicking the "like" button, you may be saying a lot more than you think.

Researchers at Stanford University and University of Cambridge developed computer software that can predict your personality by using the "likes" from your Facebook.

More than 86,000 people took a personality questionnaire on Facebook.

Using that data, the computer was able to match "likes" with certain personality traits, like openness, conscientiousness, extroversion, agreeableness and neurosis.

In a lot of cases, the computerized assessment was spot on, even more than people's Facebook friends.

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